Before I start my post today I want to preface this with the disclaimer that this is simply my opinion in regards to this topic, don't take it as rule.
Last week (I think) I sent out a long string of messages on Twitter/Facebook about promotion in regards to books. Mostly because no one has yet to convince me that posting streams and streams of promotional tweets and/or Facebook works in regards to sales. IMHO, it's actually off-putting and would seem as if an author would lose sales. And I'm looking at it from a reader's perspective because, let's face it, I don't write books solely because I love to write. My love of books started at a very young age and grows almost daily.
Social media is designed to be just that: social. It's supposed to be for social interaction. Not constantpimpingofmybooks media. The only thing that you have to talk about as an author can't be your books. Don't get me wrong, I understand privacy. I have certain things I absolutely refuse to talk about in a public forum (seriously, you really don't need to know my teenage daughter's name unless you know me personally). But I can still chat about daily things completely unrelated to writing without compromising my ideals on those things.
There is a fine line when it comes to promotion and its hard to tell sometimes what is too much or too little. I will, from time to time, tweet or post a Facebook message about a book release. Pretty much always on a release day, 'cause let's face it, its release day. But, really, I'm a firm believer that the best bit of promotion you can do for yourself is writing a good book. And then another good book. And another good book. And, wait for it...wait for it!...write another good book. Word of mouth is still one of the best promotional tools out there. And it's free free free. Yippee!
So, do you agree or disagree? What do you think is the most valuable tool in the promotional arsenal?